What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Akuna anchors on a vivid Green (#80b500) as their primary brand signal, paired with Blue (#20648b), and accented by Green. The palette leans cool — projecting trust and professionalism.
#80b500
Primary
#20648b
Secondary
#008000
Accent
#ffffff
Background
#1f2937
Text
#e5e7eb
Surface
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Akuna uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Akuna is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Lime Green
#80b500 used for the logo and primary calls to action.
Open Sans
Used for body text, providing a clean and readable experience.
26
The number of years the company has been operating in the Czech market.
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