Akvazoo Rataj logo

Akvazoo Rataj

The Everyman
Retail·Pet Supplies·akvazoo-rataj.cz

Serves Pet owners, aquarium enthusiasts

warehousefontReliablePracticalFriendlyCommunity-focused11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityExpertiseCustomer ServiceCommunity

Color Intelligence

Akvazoo Rataj anchors on Green (#48b151) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#ffffff

Background

#000000

Background

#dddddd

Accent

#48b151

Primary

#cccccc

Accent

#999999

Accent

warm palette(5w/1c)Gray · Green

Typography

Headings set in warehousefont (a display face — designed for headlines and visual impact), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
warehousefontHeadingsDisplay
Aa
ArialBodySans Serif
Aa
Open Sanssecondary_headingSans Serif

Logo Anatomy

Akvazoo Rataj uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, friendly.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

modernfriendly

Brand Character

Akvazoo Rataj is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
80%
Enthusiasm
75%
Confidence
70%
Formality
45%
Nostalgia
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

akvaristikateraristikapsykočkyRataj

Design Playbook

Photography

product, natural

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on PrestaShop, active on 2 social platforms.

Built withPrestaShop
Social
facebookinstagram

Market Presence

Local market, headquartered in Šumperk, CZ.

Origin

CZ

Headquarters

Šumperk, CZ

Market Scope

local

Languages

cs

Akvazoo Rataj is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Akvazoo Rataj. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
modernfriendly

Brand Codes

Aquatic Green

Signature ColorSupporting

Used in the logo and accents, representing the aquatic and zoo nature of the business.

Consistency80%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Clean and readable font used for body text, providing a clear message.

Consistency85%
WebsiteSocial
ActiveOccasional

Brand Name + Product Type

Naming ConventionSupporting

Listing brands followed by the product type.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

More brands in Retail

Explore other brands in this industry to compare visual identities.