What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AL-KO anchors on a vivid Red (#e30613) as their primary brand signal, paired with Red (#e82445), and accented by Gray. The palette leans warm — inviting and energetic.
#e30613
Primary
#505456
Accent
#e82445
Secondary
#f5a4b2
Accent
#fffcfd
Background
#e5dfe0
Accent
Typography
Headings set in Open Sans Condensed (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
AL-KO uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AL-KO is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
multinational, based in DE, communicating in 18 languages.
DE
multinational
cs, de, pl, sv, no, da, it, hu, sk, hr, fr, en, sl, fi, ro, lt, et, lv
AL-KO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AL-KO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Red
#e30613 used for the logo and primary calls to action.
Open Sans Condensed
Used for headings, providing a modern and readable experience.
Social Media Intelligence
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