Alcedo Praha, z.s.
The EverymanServes LGBTQ+ individuals and allies interested in sports
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Alcedo Praha, z.s. anchors on Red (#df293e) as their primary brand signal, paired with Pink (#a165a6), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#df293e
Primary
#a165a6
Secondary
#e4b946
Accent
#15a8eb
Accent
#fd00f5
Accent
#25b9e1
Accent
Typography
Headings set in var(--primary-font) (a sans-serif — clean, modern, and optimized for digital), body in var(--secondary-font) (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Alcedo Praha, z.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, sporty.
Combination Mark
round
Icon + Text
5/10
Brand Character
Alcedo Praha, z.s. is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
action, candid
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Alcedo Praha, z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Alcedo Praha, z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Red
#eb303a, used in the logo and as a highlight color throughout the website.
z.s.
The brand name includes 'z.s.', a common Czech abbreviation for a registered association.
LGBTQ+ association
The brand explicitly identifies as an LGBTQ+ sports club, referencing a specific cultural community.
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