ALEN - ženy s rakovinou prsu, z.s. logo

ALEN - ženy s rakovinou prsu, z.s.

The Caregiver
Healthcare·Patient Support Organization·alen-tym.cz

Serves Women with breast cancer

Open SansEmpatheticSupportiveInformativeCaring11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

SupportInformationCommunityHope

Color Intelligence

ALEN - ženy s rakovinou prsu, z.s. anchors on Red (#e55071) as their primary brand signal, paired with Pink (#fbd6e5), and accented by Pink. The palette leans warm — inviting and energetic.

#e55071

Primary

#fbd6e5

Secondary

#c16d87

Accent

#e5d4d7

Accent

#d68ca3

Accent

#eab3c6

Accent

warm palette(6w/0c)Red · Pink

Typography

Headings set in lg (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
lgHeadingsSans Serif
Aa
lg!importantsecondary_headingSans Serif

Logo Anatomy

ALEN - ženy s rakovinou prsu, z.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: abstract, organic, modern.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

6/10

abstractorganicmodern

Brand Character

ALEN - ženy s rakovinou prsu, z.s. is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
90%
Confidence
70%
Enthusiasm
70%
Formality
50%
Technicality
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

rakovinoupodporapomocženyalen

Design Playbook

Photography

real life, candid

Lighting

natural

Color Treatment

full color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

ALEN - ženy s rakovinou prsu, z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ALEN - ženy s rakovinou prsu, z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: abstract

Complexity60%
abstractorganicmodern

Brand Codes

Pink (#fad5e4)

Signature ColorSupporting

Used as a background color and in design elements, symbolizing femininity and support.

Consistency80%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a readable and supportive feel.

Consistency80%
Website
ActiveOccasional

Stylized Heart-like Shape

Signature ShapeSupporting

A stylized, abstract heart-like shape composed of curved lines, used as a visual element in the logo and on the website.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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