Alena Klimešová - CHATAŘ
The Everyman“Chaty a chalupy - cestovní agentury Chatař”
Serves Families and groups seeking affordable vacation rentals in the Czech Republic
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Alena Klimešová - CHATAŘ anchors on a vivid Orange (#ff9800) as their primary brand signal, paired with Orange (#d6cfc9), and accented by Yellow. The palette leans warm — inviting and energetic.
#ff9800
Primary
#f2f1f0
Background
#d6cfc9
Secondary
#ffff00
Accent
#443f3a
Text
#1d1d1d
Background
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Alena Klimešová - CHATAŘ uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Alena Klimešová - CHATAŘ is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Šumperk, CZ.
CZ
Šumperk, CZ
national
cs
Alena Klimešová - CHATAŘ is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Alena Klimešová - CHATAŘ. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used in the logo and website design, conveying energy and vacation vibes.
CHATAŘ
The name refers to the Czech word for 'cottager' or 'chalet owner'.
Open Sans
Used for body text, providing a clean and readable style.
Triangular Roof
The logo features a stylized triangular shape resembling a roof, suggesting a cabin or chalet.
CHATAŘ Font
The word "CHATAŘ" is written in a bold, sans-serif font, likely custom or uniquely selected for the brand.
Social Media Intelligence
More brands in Travel
Explore other brands in this industry to compare visual identities.
