What Drives Them
Color Intelligence
ALERA, s.r.o. anchors on Blue (#3d7fd8) as their primary brand signal, paired with Red (#f40000). The palette leans warm — inviting and energetic.
#202020
Background
#ffffff
Background
#3d7fd8
Primary
#4b4b4a
Text
#f40000
Secondary
#666666
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ALERA, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ALERA, s.r.o. is authoritative and decisive, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ALERA, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ALERA, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
Used for the website background and text, creating a modern and sophisticated look.
Poppins
Modern font used for headings and body text, contributing to a clean and readable design.
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