Alex-shop.cz
The CaregiverServes Parents, educators, therapists
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Alex-shop.cz anchors on a vivid Red (#c00d0d) as their primary brand signal, paired with Orange (#e9813c), and accented by Blue. The palette leans warm — inviting and energetic.
#c00d0d
Primary
#e9813c
Secondary
#201e35
Accent
#9cadb9
Accent
#48583c
Accent
#c09002
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Alex-shop.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, friendly.
Combination Mark
round
Icon + Text
5/10
Brand Character
Alex-shop.cz is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
product-focused, natural lighting
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on myshoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Alex-shop.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Alex-shop.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Forest Green
The shade #567f39 is used for the logo, buttons, and various accents throughout the website, creating a natural and calming feel.
Exo 2 Headings
The Exo 2 font is used for headings, providing a modern and readable style.
Descriptive Product Names
Product names are descriptive and clearly indicate the purpose and type of the therapeutic or educational aid.
Category-Based Navigation
The website uses a clear category-based navigation system to help users easily find specific types of therapeutic and educational aids.
Czech Language
The website is entirely in Czech, reflecting its focus on the Czech market.
ALEX logo shapes
The logo uses a triangle, rectangle, and partial circle to form the word ALEX.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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