What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Alfecu anchors on Red (#750f11) as their primary brand signal, paired with Red (#d1c5c6), and accented by Red. The palette leans warm — inviting and energetic.
#750f11
Primary
#d1c5c6
Secondary
#2c1c1d
Accent
#eeeeee
Accent
#5b5556
Accent
#917f80
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Alfecu is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Burgundy
The deep burgundy color (#6c050d) is used in the logo and headings, creating a consistent brand color.
Helvetica Headings
Uses Helvetica for headings, giving a clean and modern feel.
Descriptive Naming
The company name 'Alfecu' is a shortened form of the business activity, making it easily recognizable.
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