What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ALL FOR POWER anchors on Red (#cd3031) as their primary brand signal, paired with Red (#f6dedc), and accented by Red. The palette leans warm — inviting and energetic.
#cd3031
Primary
#f6dedc
Secondary
#edb6b4
Accent
#e38d8b
Accent
#d75e5c
Accent
#ffffff
Background
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ALL FOR POWER uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, professional, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
ALL FOR POWER is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
technical, industrial
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Rails.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Crimson
Used in the logo and some text elements.
Open Sans
Readable and professional font choice.
All for Power logo
The logo features the words "all for" in black with a small orange circle between them, followed by the word "power" in a bold, red sans-serif font.
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