ALLPLAN logo

ALLPLAN

The Creator

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Software·CAD Software·allplan.com

Serves Architects, Engineers, Construction Professionals

Arialinnovativetechnicalreliableprofessional10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

precisionefficiencycollaborationinnovation

Color Intelligence

ALLPLAN anchors on a muted Blue (#dadfe2) as their primary brand signal, paired with Blue (#aab4ba), and accented by Gray. The palette balances warm and cool tones.

#858584

Accent

#dadfe2

Primary

#1d1d1b

Text

#4c4c4a

Text

#aab4ba

Secondary

#1674ce

Accent

balanced palette(3w/3c)Gray · Blue

Typography

Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
ArialBodySans Serif
Aa
Helvetica NeueHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif

Logo Anatomy

No logo detected

Brand Character

ALLPLAN is formal and professional, authoritative and decisive, technically detailed.

Confidence
79%
Technicality
78%
Formality
67%
Urgency
62%
Enthusiasm
55%
Voice Person

third

Reading Level

college

CTA Style

direct

Signature Words

BIMCADAllplanNemetschekEngineering

Design Playbook

Photography

professional, technical, architectural

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

balanced

Hero Approach

image

Digital Footprint

active on 3 social platforms.

Social
linkedinfacebookyoutube

Market Presence

Global presence, based in DE, communicating in 5 languages.

Origin

DE

Market Scope

global

Languages

en, de, it, fr, es

ALLPLAN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ALLPLAN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

Allplan Blue

Signature ColorSupporting

The specific shade of blue (#0066cc) used in the logo, buttons, and various accents throughout the website.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Helvetica Sans-Serif

Typography CodeSupporting

Use of Helvetica and Helvetica Neue for headings and body text creates a clean, modern, and professional feel.

Consistency80%
Website
ActiveOccasional

Product Naming

Naming ConventionSupporting

Products and services are named with a focus on functionality and technical specifications.

Consistency70%
Website
ActiveOccasional

Modular Layout

Ux Pattern CodeSupporting

The website uses a modular layout with clear sections and consistent spacing, creating a structured and organized user experience.

Consistency70%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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