Almara - bezobalový obchůdek
The Innocent“ALMARA - bezobalový obchůdek a kavárna”
Serves Environmentally conscious consumers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Almara - bezobalový obchůdek anchors on Green (#badecf) as their primary brand signal, paired with Orange (#d5cfc8), and accented by Yellow. The palette leans warm — inviting and energetic.
#badecf
Primary
#d5cfc8
Secondary
#272417
Accent
#736f5f
Accent
#4f4a39
Accent
#000000
Background
Typography
Headings set in EB Garamond (a serif — evoking tradition, authority, and print heritage), body in arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Almara - bezobalový obchůdek uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Almara - bezobalový obchůdek is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Blue
#badecf used in the logo and as a primary accent color.
EB Garamond
Elegant and classic font used for headings.
Elegant Serif Logo
The logo features an elegant serif typeface with the brand name "ALMARA" in a larger font size above the description "bezobalový obchůdek & kavárna" in a smaller font size.
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