ALMI Praha, spol. s r.o.
The Innocent“Železářství, domácí potřeby - ALMI Praha”
Serves Homeowners and DIY enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ALMI Praha, spol. s r.o. anchors on a vivid Red (#ed1c24) as their primary brand signal, paired with Red (#f7adaf), and accented by Red. The palette leans warm — inviting and energetic.
#ed1c24
Primary
#f7adaf
Secondary
#f68d91
Accent
#f1474e
Accent
#f35f67
Accent
#fefefe
Background
Typography
Headings set in Fira Sans (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
ALMI Praha, spol. s r.o. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
ALMI Praha, spol. s r.o. is authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product photography
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
active on 1 social platform.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
ALMI Praha, spol. s r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ALMI Praha, spol. s r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Red
Used prominently in the logo and website design, specifically #ed1c24.
Open Sans
Used for body text, providing a clean and readable experience.
ALMI Logo Typography
The ALMI logo features a bold, sans-serif typeface with a slightly condensed and blocky appearance, often rendered in red.
Social Media Intelligence
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