AlfaTraz.cz
The Innocent“Velkoobchod, Suvenýry, Dárky”
Serves Retailers, Gift Shops
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
AlfaTraz.cz anchors on a vivid Red (#d20000) as their primary brand signal, paired with Orange (#ffaf26), and accented by Orange. The palette leans warm — inviting and energetic.
#d20000
Primary
#ffaf26
Secondary
#fecf82
Surface
#a96f00
Accent
Typography
Headings set in Myriad Pro (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
AlfaTraz.cz is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
AlfaTraz.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AlfaTraz.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Bright Red
#d20000 used prominently for calls to action and highlights.
Myriad Pro
Used for headings and body text, providing a modern and readable look.
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