What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Alpogel anchors on a muted Blue (#344f55) as their primary brand signal, paired with Red (#ee1c22), and accented by Blue. The palette leans warm — inviting and energetic.
#344f55
Primary
#ee1c22
Secondary
#82919d
Accent
#fffdfd
Background
#fcd3d4
Accent
#f14c51
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Alpogel uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Alpogel is authoritative and decisive, energetic and passionate, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Crimson
Used for accents and calls to action.
Alpogel Script
The Alpogel logo features a distinctive, flowing script typeface with a handwritten feel.
Red and White Jar
The product is packaged in a white jar with a red lid and red lettering, creating a strong visual contrast.
Nature Backdrop
The product photography often features natural backdrops, such as mountains and greenery, emphasizing the 'power of nature' theme.
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