What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Alte anchors on a vivid Blue (#0ebef2) as their primary brand signal, paired with Blue (#0d9ecb), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0ebef2
Primary
#0d9ecb
Secondary
#444444
Text
#0000cc
Accent
#003399
Accent
#d0d0d0
Accent
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Lucida Grande (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Alte is authoritative and decisive, cool and detached, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Bright Blue (#0ebef2)
Used as a primary color for links and highlights.
Lucida Grande
Used for headings and body text, giving a classic IT feel.