Alumat.cz
The Ruler“ALUmat”
Serves Pet owners, breeders, construction professionals
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Alumat.cz anchors on Green (#75b153) as their primary brand signal, paired with Yellow (#c9ca1c), and accented by Green. The palette leans warm — inviting and energetic.
#75b153
Primary
#c9ca1c
Secondary
#435d22
Accent
#649738
Accent
#f4f4f4
Background
#cacbca
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Alumat.cz uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Alumat.cz is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Alumat.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Alumat.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Olive Green (#75b153)
Used in the logo and as a primary accent color throughout the website.
Helvetica Neue
Used for body text, providing a clean and professional aesthetic.
Descriptive Product Naming
Product names clearly describe their function (e.g., 'hliníkové klece').
Alumat logo font
The Alumat logo uses a bold, sans-serif font with a distinctive letter 'A' that has a yellow stroke on the right side.
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