AM - SAT
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AM - SAT anchors on Red (#d62e22) as their primary brand signal, paired with Orange (#f38c37), and accented by Red. The palette leans warm — inviting and energetic.
#d62e22
Primary
#f38c37
Secondary
#4d2827
Accent
#9a7e7f
Accent
#d8d4d2
Accent
#f9f8f8
Background
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
AM - SAT is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on joomla!.
Market Presence
Local market, headquartered in Slavkov u Brna, CZ.
CZ
Slavkov u Brna, CZ
local
cs
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Brand Codes
Crimson Red
Used for the logo and website accents, conveying a sense of urgency and importance.
AM - SAT
The brand name itself is an acronym, suggesting a focus on recognition and impact.
Globe
A stylized orange globe with visible continents and longitude/latitude lines, often positioned in the upper right corner of the website.
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