AMÁLKA logo

AMÁLKA

The Caregiver

AMÁLKA - Český výrobce kojeneckého oblečení

Fashion·Clothing·amalkamimi.cz

Serves Parents of infants and young children

NunitoCaringReliableComfortingGentle11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

QualityHandmadeCertified MaterialsCzech Made

Color Intelligence

AMÁLKA anchors on Pink (#e169a5) as their primary brand signal, paired with Red (#fb6363), and accented by Gray. The palette leans warm — inviting and energetic.

#e169a5

Primary

#fb6363

Secondary

#dddcdc

Accent

#1d1c20

Text

#5c4b50

Accent

#1b5a69

Accent

warm palette(4w/2c)Pink · Red · Gray · Blue

Typography

Headings set in Jost (a sans-serif — clean, modern, and optimized for digital), body in Nunito (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
NunitoBodySans Serif
Aa
JostHeadingsSans Serif
Aa
ikonyUIDisplay

Logo Anatomy

AMÁLKA uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

modernclean

Brand Character

AMÁLKA is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
85%
Enthusiasm
80%
Confidence
60%
Formality
45%
Urgency
45%
Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

AMÁLKAKojeneckéČeský

Design Playbook

Photography

product photography, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Digital Footprint

active on 3 social platforms.

Social
facebookinstagramtiktok

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

AMÁLKA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AMÁLKA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
modernclean

Brand Codes

Pink (#e169a4)

Signature ColorSupporting

Used for accents and highlights, creating a playful and feminine feel.

Consistency80%
WebsiteSocial
ActiveOccasional

Nunito

Typography CodeSupporting

Used for body text, providing a clean and readable appearance.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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