What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Typography
Headings set in Neue Haas Grotesk W02 (a sans-serif — clean, modern, and optimized for digital), body in Graphik (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Amaso uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: minimalist, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Amaso is formal and professional, authoritative and decisive, technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
product, food
natural
realistic
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Next.js.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Neue Haas Grotesk W02
Used for headings, providing a modern and sophisticated look.
High-Quality Food Photography
Professional, close-up shots of meat and charcuterie.
Sourcing from Czech Farms
Emphasis on sourcing meat and charcuterie from local Czech farms.
Serif A
The logo features a serif letter 'A' enclosed in parentheses.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
