Amatrace.cz logo

Amatrace.cz

The Ruler
Retail·Mattress Store·amatrace.cz

Serves Individuals seeking comfortable and supportive mattresses for better sleep and back health.

KarlaReliableComfortingHealth-focusedPractical11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityHealthComfortInnovation

Color Intelligence

Amatrace.cz anchors on a vivid Blue (#002b83) as their primary brand signal, paired with Blue (#2088c3), and accented by Gray. The palette leans warm — inviting and energetic.

#002b83

Primary

#d2d4cf

Accent

#2088c3

Secondary

#e3be97

Accent

#fbfbfa

Background

#5a574d

Accent

warm palette(3w/2c)Blue · Gray · Orange

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Karla (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
KarlaBodySans Serif
Aa
RalewayHeadingsSans Serif
Aa
Open Sanssecondary_headingSans Serif
Aa
var(--bs-font-monospace)UIMonospace

Logo Anatomy

Amatrace.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleangeometric

Brand Character

Amatrace.cz is authoritative and decisive, warm and approachable.

Confidence
80%
Warmth
70%
Formality
60%
Enthusiasm
50%
Technicality
40%
Voice Person

second

Reading Level

high_school

CTA Style

direct

Signature Words

matracezdravotnípáteře

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Amatrace.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Amatrace.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
moderncleangeometric

Brand Codes

Spine Support Technology

Proprietary TechnologySupporting

Claims a 'revolutionary technology' for spine support.

Consistency70%
Website
ActiveOccasional

Bolí Vás záda?

CatchphraseSupporting

Repeated question 'Bolí Vás záda?' (Does your back hurt?)

Consistency80%
Website
ActiveOccasional

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