Ambrela
The Innocent“Ambrela – Specialista na deštníky, šály, šátky, klobouky a čepice”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Ambrela anchors on Red (#b91f30) as their primary brand signal, paired with Red (#2a2221), and accented by Red. The palette leans warm — inviting and energetic.
#b91f30
Primary
#2a2221
Secondary
#c3b2ae
Accent
#997e77
Accent
#854e4a
Accent
#f9f7f7
Background
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ambrela uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ambrela is formal and professional, authoritative and decisive, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Burgundy (#b91f30)
Used for the logo and key accents, conveying sophistication.
Playfair Display
Used for headings, providing an elegant and classic feel.
Product Category Focus
Naming focuses on product categories: deštníky, šály, šátky, klobouky a čepice.
Elegant Packaging
Likely uses elegant packaging to match the brand's sophisticated image.
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