Amcor
The Creator“Global leader in producing responsible packaging”
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Amcor anchors on a muted Blue (#6baba5) as their primary brand signal, paired with Green (#56b473), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#6baba5
Primary
#56b473
Secondary
#ced8da
Accent
#01314e
Background
#fbfbfb
Background
#564f43
Accent
Typography
Amcor uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Amcor uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Amcor is formal and professional, authoritative and decisive.
first_plural
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 4 social platforms.
Market Presence
Global presence, based in US.
US
global
en
Amcor is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Amcor. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Amcor Blue
Used extensively throughout the website, especially in the logo and headers, to convey trust and reliability.
Open Sans
Used for body text and headings, providing a clean and modern look.
Responsible Packaging
Repeated throughout the site, emphasizing their commitment to sustainability.
Packaging Solutions
Highlighting their innovative and patented packaging technologies.
EcoGuard circle
A circular label with concentric rings of blue and green, often placed on Amcor's packaging to indicate its EcoGuard line.
Social Media Intelligence
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