Amelie, z.s.
The CaregiverServes Oncology patients and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Amelie, z.s. anchors on Pink (#ac1969) as their primary brand signal, paired with Yellow (#c4c4b3), and accented by Gray. The palette balances warm and cool tones.
#e6e7e7
Accent
#ac1969
Primary
#ffffff
Background
#7e7f81
Accent
#c4c4b3
Secondary
#0b3f5c
Accent
Typography
Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Amelie, z.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Amelie, z.s. is authoritative and decisive, warm and approachable.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
en, cs
Amelie, z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Amelie, z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Magenta
#ac1969 used for the logo and key elements.
Merriweather
Used for headings, providing a warm and readable feel.
Heart-shaped leaf
A stylized heart-shaped leaf is used as a logo element.
Friendly portrait
A friendly portrait of a woman is used to convey a sense of warmth and approachability.
Social Media Intelligence
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