American Way
The Ruler“Naše značka KEEN by AMERICAN WAY® vám přináší čtecí brýle za skvělé ceny, stylové i sportovní sluneční brýle, příslušenství pro zimní sporty a další doplňky. Prozkoumejte celou naši nabídku na e-shopu”
Serves Fashion-conscious consumers seeking affordable eyewear
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
American Way anchors on Red (#d62119) as their primary brand signal, paired with Blue (#291888), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#d62119
Primary
#291888
Secondary
#e8e9eb
Accent
#25455c
Accent
#195d94
Accent
#000000
Background
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
American Way uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
American Way is authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
American Way is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by American Way. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#d62119
Red color used in the logo and website elements.
American
Brand name references American culture.
American Way Logo
The American Way logo features a bold, sans-serif typeface with a distinctive 'R' character, often accompanied by a registered trademark symbol.
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