AM House logo

AM House

The Everyman
Real Estate·Real Estate Agency·amhouse.cz
GeometriaProfessionalReliableModernApproachable9/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

IntegrityCustomer FocusInnovationTransparency

Color Intelligence

AM House anchors on Blue (#49a4dd) as their primary brand signal, paired with Green (#7bdcb5), and accented by Gray. The palette balances warm and cool tones.

#49a4dd

Primary

#ffffff

Background

#7bdcb5

Secondary

#000000

Background

#eeeeee

Accent

#abb8c3

Accent

balanced palette(3w/3c)Blue · Green · Gray

Typography

Headings set in Geometria (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).

Aa
GeometriaHeadingsSans Serif
Aa
ArialBodySans Serif

Logo Anatomy

AM House uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

5/10

moderncleangeometric

Brand Character

AM House is authoritative and decisive, energetic and passionate.

Confidence
75%
Enthusiasm
70%
Formality
65%
Warmth
60%
Urgency
50%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

HouseAMReal EstateDomovská stránkaProdej

Design Playbook

Photography

real estate, interior

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Local market, based in CZ, communicating in 3 languages.

Origin

CZ

Market Scope

local

Languages

ru, en, cs

AM House is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AM House. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: abstract

Complexity50%
moderncleangeometric

Brand Codes

#4ca4e0

Signature ColorSupporting

Used as a primary color for buttons and accents, creating a modern feel.

Consistency80%
WebsiteSocial
ActiveOccasional

Geometria

Typography CodeSupporting

Used for headings, providing a clean and modern aesthetic.

Consistency70%
Website
ActiveOccasional

AM House

Naming ConventionSupporting

Simple and memorable name.

Consistency100%
WebsiteSocial
ActiveOccasional

AM Letters

Typography CodeSupporting

The letters 'AM' are displayed in a bold, sans-serif typeface with a light blue color and a subtle glow effect.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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