Ammann
The Creator“Connected Worksite”
Serves Construction companies and contractors
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Ammann anchors on a vivid Red (#f00000) as their primary brand signal, paired with Blue (#3d5357), and accented by Red. The palette leans warm — inviting and energetic.
#f00000
Primary
#3d5357
Secondary
#ddd3d3
Accent
#937372
Accent
#fcfbfb
Background
#000000
Background
Typography
Headings set in DIN (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Ammann uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, geometric.
Wordmark
rectangle
Text
3/10
Brand Character
Ammann is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
industrial, action, product
natural
full_color
flat
top_navigation
rounded
generous
image
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in CH, communicating in 9 languages.
CH
global
en, fr, de, it, pt, es, cs, tr, zh
Ammann is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ammann. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Ammann Red
Used prominently in the logo and throughout the website.
Noto Sans
Used for body text, providing a clean and modern look.
Industrial and Technical
Focus on machinery and construction sites.
Social Media Intelligence
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