Ammann logo

Ammann

The Creator

Connected Worksite

Construction·Construction Equipment·est. 2026·ammann.com

Serves Construction companies and contractors

Noto SansInnovativeReliableSustainableTechnical11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

QualityInnovationSustainabilityCustomer Focus

Color Intelligence

Ammann anchors on a vivid Red (#f00000) as their primary brand signal, paired with Blue (#3d5357), and accented by Red. The palette leans warm — inviting and energetic.

#f00000

Primary

#3d5357

Secondary

#ddd3d3

Accent

#937372

Accent

#fcfbfb

Background

#000000

Background

warm palette(5w/1c)Red · Blue

Typography

Headings set in DIN (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
Noto SansBodySans Serif
Aa
DINHeadingsSans Serif

Logo Anatomy

Ammann uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, geometric.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

moderncleangeometric

Brand Character

Ammann is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Confidence
90%
Technicality
85%
Formality
75%
Exclusivity
50%
Urgency
45%
Voice Person

third

Reading Level

college

CTA Style

direct

Signature Words

mixing plantsmachinesconstructionsustainablesolutions

Design Playbook

Photography

industrial, action, product

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

generous

Hero Approach

image

Digital Footprint

active on 4 social platforms.

Social
facebookinstagramlinkedinyoutube

Market Presence

Global presence, based in CH, communicating in 9 languages.

Origin

CH

Market Scope

global

Languages

en, fr, de, it, pt, es, cs, tr, zh

Ammann is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ammann. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Wordmark
HorizontalText

Primary shape: rectangle

Complexity30%
moderncleangeometric

Brand Codes

Ammann Red

Signature ColorSupporting

Used prominently in the logo and throughout the website.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

Noto Sans

Typography CodeSupporting

Used for body text, providing a clean and modern look.

Consistency90%
WebsiteSocial
ActiveOccasional

Industrial and Technical

Photography Style CodeSupporting

Focus on machinery and construction sites.

Consistency85%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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