Amway
The Ruler“Amway Česká republika | Odstartujte svoji cestu s Amway”
Serves Entrepreneurs and health-conscious consumers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Amway anchors on a vivid Blue (#034581) as their primary brand signal, paired with Blue (#38539a), and accented by Orange. The palette leans warm — inviting and energetic.
#034581
Primary
#2c2c2c
Text
#ffffff
Background
#38539a
Secondary
#e4e4e4
Surface
#b5a073
Accent
Typography
Headings set in gt-walsheim-medium (a sans-serif — clean, modern, and optimized for digital), body in gt-walsheim-regular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Amway uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, corporate.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Amway is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Lifestyle, Product-focused
natural
full_color
flat
top_navigation
rounded
balanced
image_carousel
Digital Footprint
Built on Next.js, active on 1 social platform.
Market Presence
multinational, based in US.
US
multinational
cs
Amway is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Amway. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
034581
Dark blue used in the logo and throughout the website.
gt-walsheim-regular
Used for body text, creating a modern and readable feel.
Odstartujte svoji cestu s Amway
Used in the title and description.
A with line
The letter A with a line underneath it.
Letter A with underline
The letter A with a line underneath it.
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