What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Anima Animal anchors on Purple (#301a5b) as their primary brand signal, paired with Pink (#e2d3dd), and accented by Orange. The palette leans warm — inviting and energetic.
#301a5b
Primary
#e2d3dd
Secondary
#c6aa63
Accent
#7c5c71
Accent
#8e6636
Accent
#533621
Accent
Typography
Headings set in Open Sans Condensed (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Anima Animal uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Anima Animal is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Joomla.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#381e58
Dark purple used in the logo and website design.
Anima Animal
Combination of Latin and English, suggesting care and connection with animals.
Breeding since 2007
Highlights the kennel's experience and history.
Dog Illustration
The website uses illustrations of Rhodesian Ridgeback dogs in a fantasy style.
Anima Animal Logo
The logo features a specific font and layout for the words "ANIMA ANIMAL" with "Rhodesian Ridgeback kennel" underneath.
Dog Pack Montage
The brand uses a montage of Rhodesian Ridgeback dogs in a fantasy landscape as a key visual element.
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