What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Anivo anchors on a vivid Blue (#0819b0) as their primary brand signal, paired with Blue (#5761c8), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#e1e1e1
Accent
#0819b0
Primary
#5761c8
Secondary
#b1b5e5
Accent
#c6c7c7
Accent
#8d8e8e
Accent
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Muli (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Anivo uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Anivo is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
#0516b0 used in the logo and throughout the site
Muli
Used for headings, giving a modern feel.
Social Media Intelligence
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