Aon
The Creator“Learn More”
Serves Corporations and Institutions
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Aon anchors on a muted Blue (#262836) as their primary brand signal, paired with Red (#eb0017), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#262836
Primary
#eb0017
Secondary
#ffffff
Background
#acc0c4
Surface
#46535e
Text
#3860be
Accent
Typography
Headings set in Helvetica Now Display (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Now Text (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Aon uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, corporate, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Aon is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
professional, business, corporate
natural
full_color
flat
top_navigation
rounded
balanced
image
Digital Footprint
Built on Next.js, active on 3 social platforms.
Market Presence
Global presence, based in US.
US
global
en
Aon is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Aon. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
EB0017
Aon Red, used in the logo and as an accent color throughout the site.
Helvetica Now
Used for headings and body text, conveying a modern and professional image.
Better Decisions
Repeated throughout the site, emphasizing their core value proposition.
Aon
The brand is known by its acronym.
Social Media Intelligence
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