APEX - Miroslav Krejčí
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
APEX - Miroslav Krejčí anchors on a muted Blue (#9eb7c1) as their primary brand signal, paired with Blue (#00587e), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#9eb7c1
Primary
#00587e
Secondary
#626f7d
Accent
#f2f4f5
Accent
#39343f
Accent
#01263e
Accent
Typography
Headings set in var(--primary-font) (a sans-serif — clean, modern, and optimized for digital), body in var(--secondary-font) (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
APEX - Miroslav Krejčí uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
APEX - Miroslav Krejčí is warm and approachable.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Miroslav Krejčí
The brand name includes the founder's name, indicating a personal brand.
DM Sans
Modern sans-serif font used for headings and body text, creating a clean and approachable feel.
Dark Teal
Used for headings and accents, conveying a sense of calm and professionalism.
Relaxed face
Close-up photography of a relaxed face, often with eyes closed, suggesting tranquility and well-being.
Relaxed Woman
The website uses a photography style featuring a relaxed woman with her eyes closed, suggesting tranquility and well-being, likely to represent the benefits of massage.
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