APIA - oční optika
The Caregiver“Oční optika Apia – Profesionální oční optika”
Serves Individuals seeking professional eye care and quality eyewear
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
APIA - oční optika anchors on a vivid Blue (#0bb1ac) as their primary brand signal, paired with Gray (#8a8a8a), and accented by Red. The palette leans warm — inviting and energetic.
#0bb1ac
Primary
#8a8a8a
Secondary
#393939
Text
#ffffff
Background
#e7887b
Accent
#efd2ce
Surface
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
APIA - oční optika is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
#0bb1ac
Teal color used in the logo and as a primary accent color throughout the website.
Raleway
Used for headings, providing a modern and elegant style.
Service-based
Naming services by their function (Oční optika).
Social Media Intelligence
Oční optika APIA, Brno. 1 472 To se mi líbí · Mluví o tom (6) · Byli tady (37). 👓Nejširší výběr brýlí v Brně a značky, které jinde nenajdete. 📍Běhounská 7 | Masarykova 18 | OC Olympia ⬇️Objednej se...
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