What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Aplomo-koupelny.cz anchors on Orange (#c8aa5a) as their primary brand signal, paired with Blue (#1a1937), and accented by Green. The palette balances warm and cool tones.
#ffffff
Background
#c8aa5a
Primary
#1a1937
Secondary
#151915
Text
#000000
Background
#13a538
Accent
Typography
Headings set in Albert Sans (a sans-serif — clean, modern, and optimized for digital), body in PT Serif (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Aplomo-koupelny.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, minimalist.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
Aplomo-koupelny.cz is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Yes
Digital Footprint
active on 2 social platforms, offers dark mode.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, sk
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
#c8aa5a
Gold color used for accents and calls to action.
Albert Sans
Used for headings, providing a modern and clean look.
Aplomo-koupelny
Using the brand name directly in the product category.
Social Media Intelligence
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