Applus
The Ruler“Applus+: Testing, Inspection and Certification Worldwide”
Serves Businesses requiring testing, inspection, and certification services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Applus anchors on a vivid Orange (#fd6900) as their primary brand signal, paired with Gray (#777777), and accented by Orange. The palette leans warm — inviting and energetic.
#fd6900
Primary
#333333
Text
#ffffff
Background
#e4dedc
Surface
#ff6900
Accent
#777777
Secondary
Typography
Headings set in Bai Jamjuree Medium (a sans-serif — clean, modern, and optimized for digital), body in Bai Jamjuree Regular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Applus uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, global, professional.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Applus is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
professional, corporate
natural
full_color
flat
horizontal
rounded
balanced
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, based in ES, communicating in 9 languages.
ES
global
en, es, cs, de, fr, ko, nl, pt, zh
Applus is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Applus. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
#fd6900
Orange color used prominently in the logo and website, conveying energy and innovation.
Bai Jamjuree
Modern and readable font used for body text, ensuring clarity and accessibility.
Applus+
Short, memorable name.
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