Aptiv
The Creator“Aptiv has the products, technologies and expertise that companies rely on to deliver performance and reliability for the long haul. Our software runs intelligent edge devices from vehicles to airplane”
Serves Automotive manufacturers and technology companies
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Aptiv anchors on a vivid Red (#ff3e0c) as their primary brand signal, paired with Blue (#222d2b), and accented by Red. The palette balances warm and cool tones.
#ff3e0c
Primary
#222d2b
Secondary
#000000
Background
#ff0000
Accent
#6a6e6d
Accent
#414a49
Text
Typography
Aptiv uses Formular across both headings and body — a sans-serif — clean, modern, and optimized for digital. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Aptiv uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, tech.
Wordmark
rectangle
Text
3/10
Brand Character
Aptiv is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
professional, technical, corporate
natural
full_color
flat
top
rounded
balanced
video
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in US.
US
global
en
Aptiv is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Aptiv. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Aptiv Orange
Used for accents and calls to action, representing innovation and energy.
Formular
Modern and clean font used throughout the website, providing readability and a tech-forward feel.
Enabling the future of mobility
Repeated phrase emphasizing the company's vision.
Aerial Overviews
Aptiv uses aerial photography to showcase complex systems and infrastructure, often at night with light trails.
Social Media Intelligence
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