ARA I
The InnocentServes Wine enthusiasts and tourists interested in experiencing South Moravian culture and wine cellars.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ARA I anchors on a muted Blue (#72768a) as their primary brand signal, paired with Orange (#a18b64), and accented by Orange. The palette leans warm — inviting and energetic.
#72768a
Primary
#a18b64
Secondary
#776144
Accent
#6e9ce3
Accent
#402a14
Accent
#d7c68a
Accent
Typography
Headings set in Renner (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ARA I uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ARA I is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
natural, lifestyle
natural
natural
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Mutěnice, CZ.
CZ
Mutěnice, CZ
local
cs
ARA I is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ARA I. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Earthy Brown
Used in the logo and website design, evoking a sense of nature and tradition.
Wine Cellars
Focus on traditional wine cellars and the history of winemaking in the region.
South Moravia
References to the South Moravian region and its wine culture.
Social Media Intelligence
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