Archeo Pro, o.p.s.
The SageWhat Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Archeo Pro, o.p.s. anchors on a muted Orange (#c7c0b3) as their primary brand signal, paired with Orange (#a69780), and accented by Gray. The palette leans warm — inviting and energetic.
#c7c0b3
Primary
#a69780
Secondary
#878179
Accent
#514f4e
Accent
#f8f7f6
Background
#000000
Text
Typography
Archeo Pro, o.p.s. uses Trebuchet MS across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Archeo Pro, o.p.s. is formal and professional, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Earthy Brown
Used for the main text and some background elements.
Trebuchet MS
Used for headings and body text, giving a slightly dated but readable feel.
Archaeology Focus
The entire brand is built around the field of archaeology.
Circle with crosshairs
The logo features a circle with crosshairs inside, suggesting precision and exploration, used in both the main logo and the 'archeo servis' logo.
Archeo Pro font
The 'Archeo Pro' text uses a specific font that is consistent across the website, contributing to brand recognition.
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