Architetky
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Architetky anchors on a muted Blue (#d1d2dd) as their primary brand signal, paired with Blue (#a7ddef), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#d1d2dd
Primary
#a7ddef
Secondary
#aebddf
Accent
#829fd1
Accent
#60ddef
Accent
#f8f0f4
Background
Typography
Headings set in marzo-w00-regular (a serif — evoking tradition, authority, and print heritage), body in futura-lt-w01-book (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Architetky is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Wix.
Market Presence
Local market, based in CZ.
CZ
local
fr
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Brand Codes
Light Purple
Used as a background color and accent throughout the website.
Futura
Clean and modern font used for headings, reflecting a contemporary design aesthetic.
Feminine Form
The brand name 'Architetky' is the feminine plural form of 'architect' in Czech.
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