What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
ArchModel anchors on Blue (#25645f) as their primary brand signal, paired with Blue (#88b3b0), and accented by Yellow. The palette leans cool — projecting trust and professionalism.
#25645f
Primary
#88b3b0
Secondary
#838068
Accent
#abd3d3
Accent
#415a74
Accent
#00746d
Accent
Typography
ArchModel uses Tahoma across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
ArchModel uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ArchModel is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Ing. Rudolf Pravda
The website mentions the founder's name, indicating a personal brand or small business.
JR shape
The logo features a stylized "JR" shape in yellow and black, which is a distinctive and memorable element.
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