Arkus ateliér
The Innocent“Již od roku 1990 projektujeme rodinné domy, bytové domy, objekty pro komerční využití, sportovní zařízení, objekty občanské vybavenosti apod.”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#d6d7d8
Accent
#222222
Text
#f9f9f9
Background
#b9b4b0
Accent
#8d8e87
Accent
#4a4b48
Text
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Arkus ateliér is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Arkus
The brand name is a personal name, suggesting a founder-led studio.
Light Gray #d6d7d8
Used as a background color for sections, creating a subtle contrast.
Arial/Helvetica
Clean, sans-serif fonts used for body text, conveying a modern and professional feel.
Arkus Arch
The logo features a stylized arch shape, with the word 'ARKUS' underneath.
Arkus Logo
The logo features a stylized arch shape above the company name 'ARKUS'.
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