What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Armed Burger anchors on Orange (#d69659) as their primary brand signal, paired with Orange (#e0c39a), and accented by Orange. The palette leans warm — inviting and energetic.
#d69659
Primary
#e0c39a
Secondary
#9a6337
Accent
#b3a5a0
Accent
#816155
Accent
#53210f
Accent
Typography
Headings set in Grenze Gotisch (a display face — designed for headlines and visual impact), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Armed Burger uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, bold.
Combination Mark
circle
Icon + Text
6/10
Brand Character
Armed Burger is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
food photography, candid
natural
saturated
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Brno, CZ, communicating in 2 languages.
CZ
Brno, CZ
local
en, cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Grenze Gotisch
Used for headings, giving a bold and slightly aggressive feel.
Descriptive Naming
Combining 'Armed' with 'Burger' to create a memorable and slightly edgy name.
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