Army-eshop.cz logo

Army-eshop.cz

The Innocent
Retail·E-commerce·army-eshop.cz

Serves Outdoor enthusiasts, military personnel, and security professionals

RobotoReliablePracticalRuggedAuthentic11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityDurabilityCustomer ServiceWide Selection

Color Intelligence

Army-eshop.cz anchors on a vivid Blue (#3b88ff) as their primary brand signal, paired with Green (#00e25a), and accented by Orange. The palette leans cool — projecting trust and professionalism.

#3b88ff

Primary

#00e25a

Secondary

#fcaf00

Accent

#4c4f4e

Text

#e5e6e6

Accent

#949291

Accent

cool palette(2w/4c)Blue · Green · Orange · Gray

Typography

Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
RobotoBodySans Serif
Aa
var(--template-font)UISans Serif
Aa
var(--template-headings-font)HeadingsSans Serif
Aa
Open Sanssecondary_headingSans Serif
Aa
ArialUISans Serif
Aa
VerdanaUISans Serif

Logo Anatomy

Army-eshop.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Army-eshop.cz is authoritative and decisive, energetic and passionate.

Confidence
75%
Enthusiasm
70%
Formality
55%
Warmth
55%
Technicality
40%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

ARMYmilitaryoutdoor

Design Playbook

No design patterns detected

Digital Footprint

active on 1 social platform.

Social
facebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Army-eshop.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Army-eshop.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

#3b88ff

Signature ColorSupporting

Blue color used for primary calls to action and highlighting key information.

Consistency70%
WebsiteSocial
ActiveOccasional

Roboto

Typography CodeSupporting

Modern sans-serif font used for headings and body text, providing a clean and readable appearance.

Consistency80%
Website
ActiveOccasional

Star in circle

Cultural SymbolSupporting

A black star inside a broken circle, resembling a military or industrial symbol, is prominently displayed.

Consistency90%
Website
ActiveOccasional

Pure Trash font

Typography CodeSupporting

The words "PURE TRASH" are written in a distinctive, stylized font, with a distressed or graffiti-like appearance.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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