ARMY SHOP 101
The InnocentServes Military enthusiasts and outdoor adventurers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ARMY SHOP 101 anchors on a vivid Green (#0b9243) as their primary brand signal, paired with Yellow (#ced121), and accented by Gray. The palette leans warm — inviting and energetic.
#0b9243
Primary
#ced121
Secondary
#ffffff
Background
#8f8f91
Accent
#ffa600
Accent
#ffff00
Accent
Typography
ARMY SHOP 101 uses Roboto Condensed across both headings and body — a unified typographic voice. Single-font system — disciplined and consistent.
Logo Anatomy
ARMY SHOP 101 uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ARMY SHOP 101 is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ARMY SHOP 101 is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ARMY SHOP 101. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used for highlights and calls to action.
Roboto Condensed
Used throughout the site, giving a utilitarian feel.
Shield Logo
The logo features a green shield with the number 101 and the word 'PRAHA' on it, suggesting a connection to military or tactical gear and the city of Prague.
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