Army store
The InnocentServes Military enthusiasts, outdoor adventurers, and collectors
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Army store anchors on Green (#4d542c) as their primary brand signal, paired with Orange (#fbe8cd), and accented by Gray. The palette leans warm — inviting and energetic.
#4d542c
Primary
#e5e5e4
Accent
#fdfdfd
Background
#fbe8cd
Secondary
#000000
Background
#cadcca
Accent
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Army store uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Army store is authoritative and decisive.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Joomla.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Army store is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Army store. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Olive Green
Used for background elements and accents, reflecting the military theme.
Verdana
Used for body text, providing a clear and readable experience.
Army Store Font
The Army Store logo uses a bold, sans-serif font with a slightly distressed or vintage feel, conveying a sense of history and ruggedness.
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