Army - Store
The Innocent“Army-Store.cz”
Serves Military personnel, outdoor enthusiasts, security professionals
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Army - Store anchors on a muted Green (#4a5b40) as their primary brand signal, paired with Yellow (#363816), and accented by Yellow. The palette leans warm — inviting and energetic.
#4a5b40
Primary
#363816
Secondary
#c4c3aa
Accent
#8f906e
Accent
#ddddda
Accent
#000000
Background
Typography
Headings set in fl-chapps (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Army - Store uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Army - Store is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product photography
natural
full_color
flat
horizontal
rounded
moderate
static
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in České Budějovice, CZ.
CZ
České Budějovice, CZ
national
cs
Army - Store is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Army - Store. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Olive Green
Used for primary buttons and accents, creating a military-themed feel.
Open Sans
Used for body text, ensuring readability and a professional appearance.
Army - Store
Directly indicates the product category (army supplies).
Silhouette Soldiers
The logo features a silhouette illustration of soldiers in various poses, creating a military-themed visual.
Distressed Font
The brand name uses a distressed, textured font that evokes a rugged, military aesthetic.
Social Media Intelligence
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