Army-store.net
The Innocent“Army shop - vojenská výstroj a vybavení - Army-Store.net”
Serves Military personnel, outdoor enthusiasts, survivalists
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Army-store.net anchors on a muted Orange (#dfd9ce) as their primary brand signal, paired with Orange (#b29d7f), and accented by Gray. The palette leans warm — inviting and energetic.
#dfd9ce
Primary
#ffffff
Background
#17181b
Text
#716f60
Accent
#464b3e
Text
#b29d7f
Secondary
Typography
Headings set in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Army-store.net uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: realistic, military, badge.
Combination Mark
circle
Icon + Text
6/10
Brand Character
Army-store.net is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on Shoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Army-store.net is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Army-store.net. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Dark Gray
Used for the background and text, creating a rugged and utilitarian feel.
Source Sans 3
Used for headings and body text, providing a modern and readable look.
Product Focused
Clear and detailed product shots are used to showcase the gear.
Stencil Font
The website uses a stencil font for the 'ARMY-STORE' part of its logo and for some headings, giving it a military or industrial feel.
Shield with Star
The logo incorporates a shield shape with a star inside, evoking military or security associations.
Social Media Intelligence
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