Army-veci.cz
The RulerServes Military personnel, outdoor enthusiasts, airsoft players
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Army-veci.cz anchors on a muted Yellow (#41422f) as their primary brand signal, paired with Yellow (#545644). The palette leans warm — inviting and energetic.
#41422f
Primary
#fcfcfc
Background
#dcdcd8
Background
#545644
Secondary
#b4b5ad
Background
#6e6f60
Background
Typography
Headings set in Barlow Condensed, body in Overpass (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.
icon_symbol
abstract
Icon
5/10
Brand Character
Army-veci.cz is authoritative and decisive, cool and detached, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product-focused, action-oriented
natural
realistic
flat
dropdown
rounded
moderate
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Frýdek-Místek, CZ.
CZ
Frýdek-Místek, CZ
national
cs
Army-veci.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Army-veci.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
8D9226
Olive green used for accents and calls to action, reinforcing the military theme.
Overpass
Used for body text, providing a clear and functional aesthetic.
Descriptive Product Names
Products are named with clear, functional descriptions.
Social Media Intelligence
GENERAL ARMY spol. s r.o. (www.army-shop.cz). 6 244 To se mi líbí · Mluví o tom (25). Vítejte na FACEBOOKU internetového obchodu WWW.ARMY-SHOP.CZ s vojenským zbožím
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