ARMYSHOP
The InnocentServes Outdoor enthusiasts, military personnel, airsoft players
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ARMYSHOP anchors on a vivid Orange (#f7d696) as their primary brand signal, paired with Orange (#f5c86b), and accented by Orange. The palette leans warm — inviting and energetic.
#f7d696
Primary
#f5c86b
Secondary
#f8dfb3
Accent
#fdfffe
Background
#000000
Background
#d5dfff
Accent
Typography
Headings set in arial-w01-black (a sans-serif — clean, modern, and optimized for digital), body in avenir-lt-w01_35-light1475496 (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ARMYSHOP uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ARMYSHOP is authoritative and decisive, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Wix, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ARMYSHOP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ARMYSHOP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Khaki
Used for backgrounds and accents, evoking a military feel.
Arial
Used for body text, providing a simple and readable appearance.
Army věci
Repeated throughout the site, reinforcing the brand name.
Gear-like shape
A gear-like shape with a central eye-like design is used as a logo.
Social Media Intelligence
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