Aroma coffee
The Innocent“Pražírna kávy s kavárnou”
Serves Coffee enthusiasts, local residents, tourists
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Aroma coffee anchors on Red (#cf2e2e) as their primary brand signal, paired with Green (#7bdcb5), and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#cf2e2e
Primary
#7bdcb5
Secondary
#000000
Background
#eeeeee
Accent
#ff6900
Accent
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Aroma coffee uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Aroma coffee is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Třeboň, CZ.
CZ
Třeboň, CZ
local
cs
Aroma coffee is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Aroma coffee. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
CF2E2E
Used for primary interactive elements and highlights.
Open Sans
Used for headings and body text, providing a modern and readable style.
Třeboň Origin
Highlighting the origin of the coffee from Třeboň.
Coffee cup icon
A stylized coffee cup with steam rising from it is used as an icon.
Aroma coffee font
The words "Aroma coffee" are written in a distinctive, flowing font.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
